Vegetable Pigment
Also known as: vegetable colour
'Vegetable pigment' is a generic label that does not identify the specific colorant used. Specific vegetable-derived pigments (anthocyanins E163, beet red E162, paprika extract E160c, carotenes E160a) are individually evaluated and generally safe, but the umbrella term reduces transparency.
What it is
Generic umbrella term for color additives derived from vegetables (e.g., beet juice, carrot, paprika, turmeric).
Natural food coloring.
What regulators actually say
"Color additives, with very few exceptions, must be declared by name on the label."
"Food additives shall be designated by their specific name or E-number on labelling."
Regulatory status
United States — FDA
Color additives must be specifically named (FDA does not permit 'vegetable pigment' as a label without further detail).
European Union — EFSA
Vegetable-derived colors evaluated individually; generic class labeling restricted.
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