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Vegetable Juice (Color)
Vegetable Juice (Color)
Safe
Color umbrella label; FDA permits vegetable juice as a color additive but does not disclose specific source plants.
Found in
475 products
What it is
Concentrated juice of vegetables (e.g., beet, carrot, purple sweet potato) used specifically as a natural food colorant.
Natural color additive imparting red, orange, or purple hues without synthetic dyes.
What regulators actually say
"The color additive vegetable juice may be safely used for the coloring of foods generally."
Regulatory status
United States — FDA
Permitted color additive exempt from certification per 21 CFR 73.260
European Union — EFSA
Vegetable juice colors permitted; specific colorings (e.g., E162 betanin) regulated
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