Ipomoea Batatas Root Juice
Sweet potato root juice is derived from a whole food and is a recognized source of beta-carotene (in orange varieties) or anthocyanins (in purple varieties). It is generally regarded as safe and provides nutritional value with no reported adverse effects at culinary use levels.
What it is
Juice extracted from the root of Ipomoea batatas (sweet potato), used as a natural source of color and nutrients.
Natural coloring (orange/purple), flavoring, and source of beta-carotene and anthocyanins.
What regulators actually say
"Vegetable juice for use in coloring foods... shall conform to the description, identity, and specification."
"Sweet potato, raw, unprepared — high vitamin A content from beta-carotene."
Regulatory status
United States — FDA
Vegetable juice for color is permitted under 21 CFR 73.260.
European Union — EFSA
Conventional food; vegetable juices used as coloring foods.
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