Concentrated Strawberry Puree
Concentrated strawberry puree is a whole-fruit-derived ingredient. Contains naturally occurring sugars (concentrated by water removal), vitamin C, and polyphenols.
What it is
Strawberry puree concentrated by removing water, providing intense flavor and color.
Used as flavoring, sweetening, and coloring in beverages, dairy products, and confections.
Why it's flagged
- naturally concentrated sugars
What regulators actually say
"'Fruit purée' means the fermentable but unfermented product obtained by sieving the edible part of whole or peeled fruit without removing the juice."
"Concentrated strawberry products retain the polyphenols and vitamin C of the source fruit, with reduced water content."
Regulatory status
United States — FDA
GRAS food (fruit preparation)
European Union — EFSA
Permitted under EU Directive 2001/112/EC
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