Thyme Privacy Policy

Last updated: April 2026

PPV Enterprise LLC ("we," "us," or "our") operates the Thyme mobile application. This Privacy Policy explains what information we collect, how we use it, and your choices.

Information We Collect

When you use Thyme, we collect:

  • Your email address and name (via Google Sign-In)
  • Recipes you create or import (titles, ingredients, steps, times, servings, tags, notes)
  • Cookbooks you create (names and descriptions)
  • Source URLs you provide for recipe imports
  • Photos you upload for recipe parsing
  • Device information and error reports (for crash diagnostics)

How We Use Your Information

We use your information to:

  • Provide and maintain the Thyme app
  • Store and display your recipes and cookbooks
  • Parse recipes from URLs, text, and photos using AI services
  • Diagnose errors and improve app reliability

We do NOT sell, rent, or share your personal data with third parties for their marketing purposes.

AI Processing

When you import a recipe, the content you provide (URL, text, or photo) is sent to AI services for parsing. These services extract structured recipe data (ingredients, steps, times, servings) from your input.

  • Recipe text and URLs are processed by our self-hosted AI servers (PPV Enterprise LLC infrastructure) and, as a fallback, by Google Gemini.
  • Recipe photos are uploaded to our servers, processed by AI, then stored for your use.
  • AI services receive only the recipe content you submit — not your account information or other personal data.
  • We do not use your recipe content to train AI models.

Third-Party Services

Thyme uses the following third-party services:

  • Google AdMob for advertising. Google may collect device identifiers and usage data for ad personalization. See: https://policies.google.com/privacy
  • Google Gemini for AI-powered recipe parsing (fallback provider). See: https://ai.google.dev/terms
  • WorkOS for authentication. See: https://workos.com/privacy
  • Amazon Web Services (AWS) for data storage, hosting, and photo storage.

Data Storage & Security

Your data is stored on AWS servers in the United States (us-east-1 region), encrypted at rest. Recipe photos are stored on AWS S3 with server-side encryption. Authentication tokens are stored securely on your device using platform-native secure storage.

While we take reasonable measures to protect your data, we do not guarantee against data loss. Recipes, cookbooks, photos, and other content stored in Thyme may be lost due to technical failures, service disruptions, or other causes beyond our control. We are not responsible for any loss of data. You are encouraged to keep your own copies of any important recipes.

Data Retention & Deletion

You can delete individual recipes or cookbooks from your account at any time within the app. When you delete your account, we permanently delete:

  • Your user profile and email
  • Your authentication credentials

We may retain anonymized or de-identified recipe data (ingredients, steps, metadata) after account deletion under the license granted in our Terms of Service. This data will no longer be associated with your account.

Recipe Accuracy Disclaimer

Recipe information parsed by AI (including servings, cooking times, temperatures, and ingredient quantities) may contain errors. Always verify critical details — especially cooking temperatures and allergen information — against the original source.

Children's Privacy

Thyme is not intended for use by children under 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has created an account, please contact us and we will delete it promptly.

Your Rights

You have the right to:

  • Access your data within the app at any time
  • Delete any recipes, cookbooks, or other data from your account
  • Delete your account and all associated personal information
  • Opt out of personalized advertising through your device settings

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last updated" date. Continued use of the app after changes constitutes acceptance.

For questions, contact us at hello@ppv.digital