NutriScan Privacy Policy

Last updated: September 27, 2025

This Privacy Policy describes how PPV Enterprises ("we," "our," or "us") collects, uses, and shares information when you use the NutriScan mobile application (the "Service"). By using our Service, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Visual Data — We collect and process images that you provide through the Service, including:

  • Photographs of nutrition facts panels on food products
  • Images of prepared meals, individual food items, and beverages
  • Any other food-related images you choose to scan or upload

Camera and Device Permissions — We request camera permission to enable you to:

  • Capture photos of nutrition labels for analysis
  • Scan product barcodes for identification
  • Take images of food items for nutritional assessment

How We Use Camera Data:

  • Images are processed for nutrition analysis only
  • No photos are stored locally on your device beyond temporary processing
  • Images are transmitted securely to our analysis servers
  • Camera access can be revoked at any time through device settings

Important: We do not access your camera roll or existing photos — only live camera capture for scanning purposes.

Location Information — When you grant permission, we collect your device's location data to understand regional food preferences, availability patterns, and consumption trends. This helps us provide more relevant nutritional insights and contributes to our research objectives.

Account and Usage Data — To provide the Service, we require you to create an account and may collect:

  • Email address and account credentials
  • Usage patterns, scanning frequency, and interaction data
  • Device information and technical data necessary for app functionality

How We Use Your Information

Service Provision — We use the collected information primarily to analyze nutritional content, identify ingredients, and provide you with comprehensive nutritional insights and recommendations based on your scanned items.

Data Processing and Storage:

  • Images are processed immediately upon capture
  • Nutritional analysis results are stored for your history
  • Original images may be temporarily cached for processing optimization
  • You can delete individual analysis results from your history at any time

Research and Industry Impact — We aggregate and anonymize collected data to conduct research and drive positive change in the food industry by:

  • Analyzing nutrition trends and consumption patterns across different demographics and regions
  • Identifying gaps in healthy food availability and nutritional quality
  • Providing insights to food manufacturers to encourage the development of healthier products
  • Supporting public health research and policy development

Data Sharing and Monetization — We may share or sell aggregated, anonymized data to third parties, including:

  • Food manufacturers and producers seeking to improve their products
  • Research institutions studying nutrition and public health
  • Government agencies and NGOs working on food policy
  • Commercial entities developing food-related products or services

All shared data is stripped of personally identifiable information and aggregated to protect individual privacy while maximizing research value.

Permissions and Consent

Required Permissions:

  • Camera: Required for scanning nutrition labels and food items
  • Location (Optional): Used for regional nutrition insights — can be disabled

You can manage all permissions through your device's app settings or in-app privacy controls. Revoking permissions will limit corresponding features but won't prevent basic app usage.

Data Retention and Security

We implement industry-standard security measures to protect your information, including encryption of data in transit and at rest. While personal account information may be deleted upon request, nutrition data and food images may be retained indefinitely for ongoing research and industry improvement purposes.

We regularly review and update our security practices to ensure the protection of collected data against unauthorized access, alteration, disclosure, or destruction.

Privacy Principles

Important: We do not collect personally identifiable information (PII). Our data collection focuses exclusively on nutritional information, food consumption patterns, and related research data. We do not collect names, addresses, phone numbers, or other personal identifiers beyond what is necessary for account management.

Your Rights and Choices

Account Management — You may request deletion of your account and associated personal data at any time. Note that an account is required to use NutriScan.

Location Controls — You can disable location sharing through your device settings or within the app at any time.

Data Understanding — By using our Service, you acknowledge that nutrition data and food images may be retained and used for research purposes even after account deletion.

Children's Privacy

Our Service is not intended for children under 13. We do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

For questions, contact us at hello@ppv.digital