Bite Privacy Policy
Last updated: June 2026
PPV Enterprise LLC ("we," "us," or "our") operates the Bite mobile application. This Privacy Policy explains what information we collect, how we use it, and your choices.
Information We Collect
When you use Bite, we collect:
- Your email address and name (via Google Sign-In or Sign in with Apple)
- Meal logs you create: food descriptions, ingredient lists, estimated portions, and calculated macros
- Photos you submit for food analysis
- Voice recordings submitted for food logging (processed immediately; not stored after transcription)
- Daily nutrition totals and trends
- Coach conversation history
- Device information and error reports (for crash diagnostics)
How We Use Your Information
We use your information to:
- Provide and maintain the Bite app
- Analyze food photos and voice/text input using AI to identify ingredients and portions
- Look up nutrition data from the USDA FoodData Central database
- Display your meal logs, macro totals, and daily summaries
- Power the AI coach with context about your logged meals
- Diagnose errors and improve app reliability
We do NOT sell, rent, or share your personal data with third parties for their marketing purposes.
AI Processing & Food Photos
Photos you submit are sent to our AI provider (Google Gemini) for food identification. Gemini processes the image to identify foods and estimate portions. Images are not stored by us after processing.
AI-generated nutrition estimates are verified against the USDA FoodData Central (FDC) database. When a USDA match is found, macros are sourced from USDA data. When no match is found, the AI estimate is used and flagged as an estimate.
AI food analysis is not a substitute for medical or dietary advice. Accuracy varies by photo quality and food type.
Third-Party Services
Bite uses the following third-party services:
- Google Gemini API for AI food analysis. See: https://policies.google.com/privacy
- USDA FoodData Central for nutrition data (public database, no personal data shared).
- WorkOS for authentication. See: https://workos.com/privacy
- Amazon Web Services (AWS) for data storage and hosting.
Data Storage & Security
Your meal logs and account data are stored on AWS servers in the United States, encrypted at rest. Authentication tokens are stored securely on your device using platform-native secure storage.
Food photos are transmitted over HTTPS and are not retained after analysis is complete.
While we take reasonable measures to protect your data, we do not guarantee against data loss. Meal logs, macro data, and other content stored in Bite may be lost due to technical failures or other causes beyond our control.
Data Retention & Deletion
You can delete individual meal entries at any time within the app. You can delete your entire account from Settings, which permanently removes:
- Your user profile and email
- All meal logs and nutrition data
- Your coach conversation history
- Your authentication credentials
Account deletion is processed within 24 hours. Deleted data cannot be recovered.
Children's Privacy
Bite is not intended for use by children under 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has created an account, please contact us and we will delete it promptly.
Your Rights
You have the right to:
- Access your data within the app at any time
- Delete any meal entry you have created
- Delete your account and all associated data
- Opt out of personalized advertising through your device settings (if applicable)
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last updated" date. Continued use of the app after changes constitutes acceptance.
For questions, contact us at hello@ppv.digital